01. CONCEPT & BRAND SYSTEM

Whitehouse is an independent UK-based music collective exploring experimental soundscapes. The visual identity bridges public symbolism with private intimacy—reimagining institutional authority into a sanctuary for sonic experimentation.

“White House appears wherever and whenever you want to play music or simply pass by and take a look”

• Iconography: The logomark merges neoclassical architectural lines with minimalist structural abstraction.
• Typography: A custom-dotted typeface evokes mechanical output, hardware interfaces, and subterranean print culture.

02. EVENT CAMPAIGN & PROMOTIONAL POSTER

For our upcoming live event, the visual language transitions into a playful, quirky promotional poster.Printed via Risograph in vivid duo-tone blue and pink, the design introduces a whimsical mouse motif—blending tactile print textures with a surreal, subcultural charm for music venue promotion.