Velvetstatic is my own label. I source printed tights directly from manufacturers in China and sell them on Vinted and Depop. I run the buying, the logistics, the listings and the design.
                           
Uncoated stock, matte burgundy, die-cut window with hang tab.
Design, sourcing & retail — Velvetstatic Studio, 2026

The packaging came out of a question rather than a brief: on resale platforms almost nothing is branded — the default is a phone photo against a bedroom wall. So I built a full identity and put it on the product to see whether aesthetics move units, and what happens to a listing when it stops looking secondhand.

The front carries almost no type: a die-cut window, the wordmark in Lineal Thin, and a burgundy crescent with a snowflake cut into its lower edge. The product does the work — the tights read as a block of black in the window, so the pack never has to illustrate what's inside. Everything factual is pushed to the back, flush left, unstyled.



Velvetstatic Studio wordmark — Lineal Thin
Grid & leading study, 2026

Product Photography

• Image by Yiyang Sun

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  Captured with RICOH GR1
  

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